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Absa gives design a new passport at Design Indaba Conference 2013

The Design Indaba conference is just around the corner (27 February to 1 March 2013) and this year, Absa has come up with an innovative new concept giving attendees the opportunity to share creative citizenship in a virtual community, spend virtual money and win some amazing prizes.

Absa is one of the country’s leading sponsors of design-related initiatives and is a headline sponsor for the Design Indaba Conference again this year.

To demonstrate just how significant creativity and design is in society, Absa have re-packaged the world of design as a country, calling it the ‘Democratic Republic of Design’ or DRD – a world where design and inspiration rule.

So Absa invites all delegates to download a free app, become citizens of the DRD and share their inspiring experiences from the conference by tweeting and posting photos.

In this new world, everything you tweet or share has a value, so the more you interact, the richer in Design Dollars (D$) you become! Sound good? You can also earn D$ for your fellow creatives by liking their tweets and photos. You can then spend your D$ at the DRD concept store.

Every day at the conference, the highest earning community member will become president of the DRD and get spoilt with a VIP experience for two that evening. To add further incentive to the mix, the top 10 daily highest earners and 10 others (randomly selected) will be entered into a draw to win the grand prize – an all expenses paid VIP trip to Design Indaba 2014.

You can download the app from the iStore or from the official DRD website: www.thedrd.co.za

To get involved, follow the campaign on Twitter @theDRD2013, hashtag  #DRD2013



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