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Imagining A Future towards Smart Living: Poster by Chip Snaddon

Chip Snaddon was recently commissioned by Sheryl Ozinsky for the City of Cape Town’s Energy and Climate Change Branch to produce a poster which would communicate the vision of a dynamic, environmentally sustainable, future Cape Town.  Chip, who has worked as an illustrator, cartoonist and storyboard artist for more than twenty years, tells us about what it took to produce this magnificent work, below.

The Brief:

The brief was to depict a Cape Town of the near future that demonstrates the City’s ‘Smart Living’ vision involving the implementation of renewable energy and smart technologies, recycling, housing densification, efficient, widespread public transport, greening (veggie gardens,tree-planting,fynbos restoration), water conservation, and people-friendly planning.

The Challenge:

The challenge was to fit all of the above into a recognizable Cape Town view within a vertical (portrait) format.This was achieved by foregrounding a fictional suburb/business hub scene somewhere in the Northeastern sector, with an aerial point-of-view looking Southwest towards Table Mountain and including the Atlantic seaboard, Central City district, Southern suburbs and the Cape Flats. In order to draw the viewer into the picture using interesting human detail in the foreground, the topography underwent some artistic manipulation to create a steepish hill covered by a park, road and houses.The raised foreground also allowed for generous placement of the poster’s ‘Smart Living’ title as well as the City’s logo.

The Process:

The poster went through about eight rough drafts, with approval needing to be sought for each one from the various people involved in the ‘Smart Living’ campaign run by the City of Cape Town’s Energy and Climate Change branch.The initial drafts were mainly concerned with getting the overall distribution of the picture’s essential content right, and subsequent ones focused on ensuring that the multitude of details were correct.


Eventually there was a large(A2) pencilled artwork that was photocopied and reduced to A4 and emailed off for approval. On receiving the final go-ahead, I inked the A2 linework,then had this scanned at high res, cleaned up and printed out on slightly heavier paper. I then coloured in this linework using magic markers, and finally had this scanned at 600 dpi .The last step was to clean up, colour-adjust and balance the contrast of this scan and drop in the City’s logo.The printed poster will be A1 in size.

The Vision:

I enjoy this type of work because it combines a number of my interests, passions and abilities – I love Cape Town and hope that it can rise to the many challenges facing it; I also believe strongly in the need for sustainable solutions. I think Capetonians can come up with creative ways of redressing the mistakes and wrongs that have marked our city and its environs, and I hope that the poster contributes to this by awakening people to the possibilities in a somewhat humorous celebration of a Cape Town we not only know and love but also wish for.

To contact Chip Snaddon or view his complete portfolio on Cape Town Creatives, click here.


Plasticboy Anatomy Models

Cape Town animator, Guy van der Walt (Plasticboy) has been working tirelessly to create a series of 3D models depicting the human anatomy. He has spent the last few years studying the human body including all the internal systems and meticulously reconstructing them in a virtual environment. The images below are of the Skeletal and Muscular systems. These two systems go hand in hand with every major muscle in the human body (over 360 muscles in this model) being attached to its corresponding bone. The models have been created for use in medical illustration and animation and are available on the Plasticboy website: www.plasticboy.co.uk/store

To view Plasticboy’s complete portfolio on Cape Town Creatives, click here.


Cape Town Animators, Illustrators and Cartoonists

Cape Town is one of South Africa’s most important creative hubs. Cape Town Creatives was started with the vision to centralise information relating to the creative industry in Cape Town. Here is a list of excellent illustrators, animators and cartoonists based in Cape Town. Click on the names below to view the full portfolios on the Cape Town Creatives website.

  1. Character Matters Animation Studio
  2. Jesse Breytenbach
  3. Plasticboy
  4. Sandy Mitchell
  5. Heather Moore
  6. Chip Snaddon
  7. Lorenzo Nassimbeni
  8. RGB and Alpha
  9. Pinkie Wilson
  10. Doug Powell

Two South Africans scoop 2nd place in the London International Film Festival

Jason van Niekerk and Chrisel Mouton

Jason van Niekerk of RGB and Alpha and Chrisel Mouton took second place in the TV commercial category at the Times BFI London International Film Festival. The pair were the only South Africans to make it to the top 3. The 90 Second TV commerical was produced with no budget and limited equipment.

Snapshot of the TV commercial
Snapshot of the commercial. London Film Festival 2009.

Keep an eye out for their next project which will be a 5 minute live action short film.

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