Jimmy Choo and Elton John AIDS Foundation have launched a photo competition to support the launch of Project PEP, a charity collection that donates 25% of sales to the Simelela Rape Centre in South Africa. The money goes towards providing the HIV-preventative treatment PEP (which must be taken within 72 hours of exposure to HIV) and counselling to victims of rape in South Africa, which has the highest count of rape in the world.
The proceeds raised by Project PEP will enable the clinic to stay open day and night providing 24 hour/7 days a week access to the vital life saving treatment that has to be administered within the first 72 hours of exposure to HIV.
To enter the competition, all you need to do is take a photo with this theme in mind: ‘You, Your Shoes and 72′ and upload it to: www.jimmychoo72.com/enter-competition
The winners will be announced after the competition closes on 7th December. The overall winner will be given the ultimate Jimmy Choo VIP experience. You will be invited to visit your local Jimmy Choo, pick up fashion tips from our Jimmy Choo stylists and select 7 pairs of shoes and 2 handbags of your choice to keep. Over 100 exclusive Jimmy Choo prizes will also be awarded.
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